★★★★★  Trusted by women over 40 since 2012

Simple, Clean Skincare

for Women Over 40

Your skin can get better with age. Reveal your radiant, soft skin with effective, natural skincare. Made in small batches in North Carolina.

✔  See Visible Results in 30 Days

✔  Formulated for Skin Over 40

✔  Clean, Non-Toxic Ingredients

SHOP THE STARTER KIT

SHOP ALL PRODUCTS

"I get compliments on my skin all the time." Marianne C.

WHY WOMEN SWITCH

Clean, Organic Ingredients     |     Small Batches, North Carolina     |     Made For Skin Over 40     |     Happiness Guaranteed

Loved By Women Who Have Tried Everything Else

Some of them have been with us over ten years

Monica C.

Customer, 2+ years

Shelley B.

Customer, 3 years

Jenn D.

Customer, 7 years

Emma W.

Customer, 10+ years

Sonia M.

Customer, 1+ year

BEST PLACE TO START

The Starter Kit: All Three Steps, 30 Days

Radiant Face Wash, Radiant Toner and Radiant Moisturizer in travel size. A full 30 day supply, so you can judge it on your own skin before committing to full bottles.

$64.99   30 day supply, all three steps

ADD TO CART

60 day guarantee. If it is not for you, keep the bottles and we refund you.

Three Steps, About Two Minutes

Morning and night, that is the whole routine

STEP ONE

Radiant Face Wash

An oil cleanse that lifts makeup and impurities while leaving the natural oils your skin needs.

STEP TWO

Radiant Toner

Minimizes the look of pores and preps skin so the moisturizer absorbs instead of sitting on top.

STEP THREE

Radiant Moisturizer

Deeply nourishes dry, mature skin with rosehip and squalane, without feeling heavy or greasy.

In Their Own Words

Real reviews from real customers

Shelley B.

Customer, 3 years

★★★★★

For the first time in my life my skin feels and looks healthy. I was hesitant at first to start a new skincare routine but I am so glad I did. I have been using these products for about three years and now I cannot imagine using anything else.

Jenn D.

Customer, 7 years

★★★★★

My skin has never felt so hydrated, soft and smooth. My fine lines are diminishing and I feel my skin is young and vibrant. My skin makes me look 10 years younger!

Monica C.

Customer, 2+ years

★★★★★

I have gradually jumped all in to only using Blue Water Beauty and there will be no going back to my former products. I receive so many compliments on my skin, even at 61 years young!

Emma W.

Customer, 10+ years

★★★★★

I love Blue Water Beauty products. The facial scrubs and oils I have used for over 10 years. I know that Jan and now Amy are passionate about using only the best organic products. So happy to be a long term client.

Sonia M.

Customer, 1+ year

★★★★★

Love how soft my face is from using the skincare line. The staff have the best customer service that I have experienced in years!

C

Cindy R.

Verified purchase

★★★★★

This starter kit of Radiant Face Wash, Radiant Toner and Radiant Moisturizer is the perfect way to try your products. I really enjoy all three, and it makes for an easy skincare routine. My skin is happy.

OUR STORY

Second Generation Skincare Business

Jan started in 2012 with a belief that what you put on your skin matters, and went to esthetician school to understand skin at a deeper level. Her customers found her and stayed, some for more than a decade.

Her daughter Amy learned the formulas and the craft directly from her. When Jan retired in 2024, Amy continued the legacy. Same formulas, same standards, same small batches in Pinehurst, North Carolina.

READ OUR STORY

Build Your Routine

Start with the kit, then layer on a serum for what bothers you most

START HERE

Starter Kit

All three steps in travel size. A full 30 day supply of the complete routine.

$64.99

ADD TO CART

BRIGHTEN AND SMOOTH

Vitamin C Serum

A potent blend of Vitamin C and Camu Camu stimulates collagen production, brightening skin and evening skin tone.

SHOP THIS SERUM

TIGHTEN SAGGING SKIN

Tripeptide Serum

Powerful peptides help your body create collagen and elastin, firming sagging skin. Also contains Hyaluronic Acid.

SHOP THIS SERUM

SEE ALL SERUMS

60 DAY HAPPINESS GUARANTEE

Use Every Drop. Keep The Bottles Either Way.

If you do not love the results, email Amy inside 60 days and you get a full refund. No return, no form, no questions.

SHOP THE STARTER KIT

$64.99 for 30 days. Ships in 1 to 2 business days from North Carolina.

Not Sure Where To Start?

Answer six questions about your skin and Amy will tell you exactly which routine to begin with. It takes about a minute.

TAKE THE SKINCARE QUIZ

Or email amy@bluewaterbeauty.com and she will answer you herself.